We empower hair stylists to make informed choices.
Check out the Clean Beauty Pro Standard
Our Clean Beauty Pro Standard
No aerosols.
No synthetic fragrances.
No phthalates.
No parabens.
No petrochemicals.
No sulfates.
No B.S.
Low-Tox Products We’re Loving Recently
Innersense Hydrating Cream Hairbath
Silicone-free formula with natural emollients such as Certified Organic Raw Shea Butter and Monoi Oil to smooth frizz, deliver indulgent moisture and enhance natural texture.
Hairstory Powder Dry Shampoo
100% talc-free, non-aerosol dry shampoo.
Hairstory New Wash
Detergent-free, silicone-free, paraben-free, sulfate-free, phthalate-free, SLS-free, synthetic fragrance-free…what’s not to love?!
Discover New Brands
Herbs sourced from organic farms & local apothecaries
Recyclable and biodegradable packaging
100% plant-based & organic (*not officially certified organic)